Want more views, shares, and followers from Facebook Reels? The key is posting content that entertains, educates, or inspires action.
After analyzing 100+ top-performing Reels, here are the best content ideas that consistently get high engagement—plus tips to make yours stand out.
1. Quick Tutorials & How-To’s
People love bite-sized learning. Examples:
- “How to tie a tie in 10 seconds”
- “3 iPhone hacks you didn’t know”
- “Easy dinner recipe in 30 seconds”
Why it works: Solves a problem fast.
Pro Tip: Use text overlays since 85% watch without sound.
2. Before & After Transformations
Show dramatic changes like:
- Fitness progress
- Home renovations
- Makeup/glow-up transitions
Why it works: Triggers curiosity and satisfaction.
3. Trending Challenges & Dances
Jump on viral trends like:
- Silly filters/effects (e.g., “Guess the celebrity”)
- Dance trends (even simple ones work)
- “Try not to laugh” challenges
Why it works: Facebook’s algorithm pushes trending audio.
4. Behind-the-Scenes Content
Give followers exclusive peeks:
- How your product is made
- A day in your work life
- Bloopers/funny fails
Why it works: Builds authenticity and trust.
5. Motivational & Inspirational Clips
- Success stories (“How I made $10K in a month”)
- Positive affirmations
- Career/life advice
Why it works: Highly shareable (people tag friends).
6. Memes & Relatable Humor
- Funny work-from-home struggles
- “When your WiFi disconnects” skits
- Parody trends
Why it works: Laughter = more comments and shares.
7. User-Generated Content (UGC)
- Customer testimonials
- Fan shoutouts (“Tag someone who does this!”)
- Polls/questions (“Which outfit looks better?”)
Why it works: Encourages interaction.
